#familiarity | Noutez

New experiences can become the emotional background

A positive change can feel especially exciting at first and less striking after it becomes familiar. Hedonic adaptation describes this adjustment in emotional response over time. It does not mean every experience loses its value or that people inevitably return to exactly the same level of happiness.

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exposure

Familiarity can make something feel more appealing

Repeated exposure can increase liking for something that was initially neutral, such as an unfamiliar shape or melody. This mere exposure effect does not mean repetition always creates affection. Strong initial dislike, excessive repetition and the circumstances of exposure can change the result.

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recognition

Recognition and recall ask different things of memory

Recognising an answer is different from producing it without a prompt. A familiar face may be easy to identify in a photograph even when the person's name will not come to mind. Recognition supplies something to match against memory, while recall requires you to generate the missing information.

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